Ficohsa Leads Region in MERCO 2025 Rankings

Ficohsa consolidates its strong reputation with its prominent presence in the MERCO 2025 rankings in Honduras, Guatemala, Panama, and El Salvador. This recognition confirms the trust of its key stakeholders and the effectiveness of management focused on sustainability and responsible development in every country where it operates.

Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.

Recognition for Group Companies in the Region

The group’s different companies were assessed across their individual markets, revealing the wide scope of their presence and the solid caliber of their institutional management.

• Honduras: Ficohsa appears in the general ranking of companies and in the sectoral evaluation, covering the banking and insurance sectors. Additionally, it stands out in the ESG Ranking, which evaluates environmental, social, and governance criteria.
• Guatemala: the local operation was included in the general list and the corresponding sectoral ranking.
• Panama: Ficohsa appears in the country’s sectoral ranking.
• El Salvador: ASESUISA, the group’s insurance company, entered the general ranking and was identified as a benchmark within its sector.

Active engagement across these markets demonstrates a reputation steadily forged over time, grounded in reliable service, constant innovation, and a commitment to generating shared value for customers, employees, suppliers, and surrounding communities.

Leaders honored for their exemplary leadership

The MERCO Leaders ranking highlights the impact and professional achievements of executives across the corporate landscape. Among those acknowledged are:

• Camilo Atala, president of Ficohsa, recognized as a prominent figure in both Honduras and the broader region.
• José Arturo Alvarado, CEO, and Thetey Martínez, general manager, featured among the Top 100 leaders in Honduras.
• Enzo Bizzarro, executive president of ASESUISA, highlighted within the Top 100 leaders in El Salvador.

These acknowledgments underscore the group’s leaders’ capacity to foster confidence, stimulate regional economic growth, and encourage responsible business conduct.

Reputation as a key strategic element

MERCO assesses companies through an independently audited, multi-stakeholder methodology that incorporates insights from executives, analysts, specialists, and consumers, enabling reputation to be evaluated as a strategic asset that shapes an organization’s long-term sustainability and competitive strength.

Ficohsa’s position in the 2025 ranking highlights the steady work it performs throughout every country where it operates and its ongoing dedication to transparency, ethical business conduct, and sustainability.

Dedication to Central America and its stakeholders

This recognition reflects the group’s long-term vision, centered on strengthening relationships with its stakeholders, expanding its regional presence, and contributing to the region’s economic and social development.

Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.