The European Institute of Business and Economics (ISEEN) has unveiled its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to support professionals in linking digital strategy, data capabilities, and AI-driven management to tangible business outcomes such as growth, operational efficiency, innovation, and enhanced customer experience.
Offered in a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is designed for leaders and professionals seeking to accelerate digital initiatives within their organizations while preserving the academic rigor and global outlook characteristic of European business education.
European-level MBA program delivering 60 ECTS credits and 1,500 hours of hands-on learning
The program is structured under the European Credit Transfer and Accumulation System (ECTS) with 60 ECTS credits, equivalent to 1,500 hours of learner workload. This workload is distributed into 600 teaching/contact hours (classes, tutorials, guided learning) and 900 hours of practical and independent work (projects, readings, real-world application, and the final master’s project).
This European standard offers a coherent academic structure while supporting professionals pursuing a credential recognized internationally.
Crafted for professionals at the forefront of driving change
The MBA in Digital Transformation & Artificial Intelligence is crafted for professionals and graduates from any field who seek to move into leadership positions and reinforce their decision-making within competitive settings. It is likewise intended for managers, executives, entrepreneurs, and business owners aiming to drive organizational expansion, elevate managerial practices, and enhance outcomes through a hands-on, executive-focused framework.
It is particularly valuable for sales and marketing directors, product and project managers, transformation and innovation leaders, and client‑facing professionals who need resources to design strategies, implement change, and assess performance using clear business metrics.
A hands-on curriculum: spanning core management principles to AI-enabled implementation
The MBA blends essential business management principles with a specialized path dedicated to transformation and the adoption of AI, integrating critical domains such as:
- Core management principles, strategic planning, leadership development, and organizational change
- Corporate finance essentials to support informed decision-making
- Marketing strategy, operational effectiveness, and overall business performance
- Manager-focused data analytics and evidence-driven decision processes
- Strategies for digital transformation, innovative business models, and platform-based approaches
- AI readiness through data strategy, governance structures, and enterprise capabilities
- Practical AI applications for operations, workflow automation, and productivity gains
- AI-driven solutions for marketing, sales activities, and customer experience enhancement
- Guiding agile organizations and carrying out large-scale transformation initiatives
The method emphasizes practical application, providing participants with adaptable frameworks, instruments, and decision‑making models they can readily put to use across their teams and organizations.
Final MBA Project: a genuine roadmap for transformation
The program culminates in a Final MBA Project focused on a real business challenge—such as digital transformation, operational efficiency, expansion, profitability improvement, or organizational redesign.
Participants develop an executive-level roadmap that includes objectives, resources, timeline, risk assessment, and performance measurement using practical metrics such as KPIs and OKRs, ensuring the project is actionable and aligned with business priorities.
Scholarships, financial support, and the admissions process
ISEEN provides a Scholarship Program that helps advance ongoing education while also offering interest-free financing options with installments spread across the duration of the program to make participation more accessible for professionals.
Admissions are structured for applicants who hold a university education or demonstrable professional expertise, and the assessment procedure involves reviewing their application along with conducting an academic interview.
Insights into European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach, and its programs are shaped by a strong practical approach and the extensive global expertise of its faculty. Designed to match contemporary corporate demands, ISEEN offers MBA and specialized master’s degrees covering fields like digital transformation, financial management, data analytics, and artificial intelligence.
